Daniel New is a multi-award-winning designer with over 20 years’ experience.

He works together with authors to capture their unique stories and bring their visions to life. He collaborates closely with editors, photographers, stylists and illustrators and has a comprehensive knowledge of print production. 

Daniel produces thoughtful and intelligent work for clients who share his commitment to the creation of publications with presence.

His clients include leading cultural institutions, architects, chefs, fashion designers, artists and writers in Australia and overseas. 

He was previously art director and designer at Lantern, Penguin Books, where he worked for a decade with experts in food, lifestyle and design. Daniel is now translating this experience into broader digital projects and branding solutions.

Daniel also trained as a visual artist and is a founding member of the Australian Book Designers Association

Authors and Clients include

Akira Isogawa
Christine Manfield
David Thompson
Dinosaur Designs
Frank Camorra
Grown & Gathered
Guillaume Brahimi
Guy Grossi
Hetty Mckinnon
Kylie Kwong
Maggie Beer
Neil Perry
Richard Fidler
Romance Was Born
Shannon’s Kitchen
Sujet Saenkham
Tracey Moffatt
Wendy Whiteley

ABC Books
Hardie Grant Books
Harper Collins
Lonely Planet Publications
New South Publishing
Pan Macmillan
Penguin Random House
Powerhouse Museum
Scholastic Books
Simon & Schuster
Smith Street Books
Thames & Hudson

Industry Awards


2017  Grown & Gathered – Best Designed Fully-illustrated Book Under $50
2015  Movida Solera – Best Designed Cookbook
2014  Love Italy – Designers Choice Book of the Year
2014  Love Italy – Best Designed Cookbook
2012  The Art of Pasta  – Best Designed Cover of the Year
2012  The Art of Pasta  – Best Designed Cookbook
2008  Maggie’s Harvest – Best Designed General Illustrated Book
2008  Gravity Sucks – Best Designed Cover of the Year
2008  Gravity Sucks – Best Designed Non Fiction Book


Daniel New
Level 5, Suite 51, 
61 Marlborough Street,
Surry Hills
NSW 2010